Brand Guidelines
Thank you for making an app that works with ours. We made this page to help you brand your app so people don’t confuse your product with one of ours.
Naming your app
do
- Name your app something unique.
- Include language on your site explaining that your app is built to work with Basecamp, Highrise, Backpack, or Campfire so people understand your product.
don’t
- Use words that are related to our apps — like “Base” or “Camp”.
- Use language to suggest that your app is an official 37signals one.
Creating your app’s logo
do
- Make it attractive.
- Use visuals related to what your app does.
don’t
- Use visual elements from the Basecamp, Highrise, Backpack, or Campfire logos.
- Use the snowglobe shape.
Marketing your app
do
- Say that your app integrates or works with Basecamp, Highrise, Backpack, or Campfire.
- Download official 37signals logos for use on your site.
- Link to our product websites for your customers to learn more.
don’t
- Use language to suggest that your app is an official 37signals one.
- Manipulate or recreate our product logos.
